![]() McDonald’s is working with The Marketing Store and Sponge on the campaign. ‘Monopoly Fortunes’, developed by The Marketing Store, is a spin off of the McDonald’s Monopoly promotion that has been running for eight years. Additionally, online activity includes a YouTube homepage takeover, digital display ads and advertising on Spotify and Facebook. Outdoor, digital and in-store activity will run alongside the advert for the next six weeks. ![]() It launches today (20 March) and is supported by a Leo-Burnett created TV campaign starring brand character Mr Monopoly. It aims to attract new consumers to the competition with the promise of greater accessibility and guaranteed prizes. The move online is a shift from previous years, where players have had to redeem stickers in-store to receive prizes. Online users are guaranteed to win a prize every time they play, according to the company, with prizes including discount vouchers, cinema tickets and smartphones. Participants can play ‘Monopoly Fortunes’ digitally by entering a code from stickers on McDonald’s items onto a virtual game board. So we help them think in innovative ways to feed their curiosity, spark their creativity and inspire them to create new. We believe that kids learn best when they engage their imaginations in social play. McDonald’s is taking it annual Monopoly promotion onto mobile devices for the first time to expand the reach of the game. McDonald’s Happy Meal App is jam-packed with games and activities that help kids develop useful new skills.
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